Marketing Manager

Marketing Manager

Requirements

• BS or equivalent in Online Marketing
• At least four years of current experience in business development, content development, and online marketing
• Confident and outgoing personality
• Excellent communication skills with senior and junior people
• Ability to work in a fast-paced and pressurized environment
• Strong organizational skills
• Self-motivated and able to work on own initiative
• Skilled investigator for improving company processes
• Excellent analytical and critical thinking skills
• Ability to manage time effectively and adapt quickly to changing priorities

Responsibilities

• Execute the marketing strategy across all Simplified Safety brands
• Drive lead generation and e-commerce sales
• Grow brand awareness through PPC, SEO, social media, trade shows, and content marketing
• Align monthly and weekly marketing plans with leadership objectives
• Set the weekly agenda and assign work to direct reports
• Support team and cross-functional leaders to achieve marketing goals
• Manage vendor relationships including PPC and design agencies
• Report monthly marketing expenses to the finance team
• Create and manage marketing content including blog posts, landing pages, and product descriptions
• Oversee and optimize campaigns across paid and organic channels
• Deliver a marketing performance report including leads generated, quotes written, website traffic, and content output
• Attend leadership meetings to plan monthly marketing activities
• Manage monthly marketing budget, collaborating with financial controller
• Coordinate weekly marketing priorities and distribute tasks to the team
• Contribute to content development and campaign execution
• Support other leaders and departments with marketing-related initiatives

Preferred Qualifications

No preferred qualifications provided.