Marketing Manager
Company | Quantcast |
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Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior |
Requirements
- 5-6 minimum years of b2b marketing and field marketing experience crafting and executing top-notch events and programs.
- Strong written, verbal communication, and presentation skills.
- Excellence in partnering with sales teams to drive revenue.
- Creativity to develop impactful and engaging campaigns.
- Proactive mindset and tenacity to deliver on the plan.
- Ability to see the big picture while being detail-oriented.
- Team player and positive attitude.
- Commercially driven.
Responsibilities
- Assist in developing and executing field and digital marketing initiatives to drive demand generation, lead nurture programmes and pipeline growth in key regions.
- Collaborate with sales teams to align marketing initiatives with regional business goals and support account-based marketing (ABM) strategies.
- Build and nurture relationships with industry partners, media, and event vendors to maximize brand presence and lead generation.
- Create localized marketing campaigns, content, and promotions tailored to specific markets and audience segments.
- Track and analyze marketing performance, campaign ROI, and lead conversion metrics to optimize future initiatives.
- Work closely with product marketing, design, demand generation, and content teams to ensure consistent messaging and positioning.
- Manage budgets, vendor relationships, and logistics for marketing activities.
- Leverage digital channels, including email, paid media, and social, to amplify campaign reach and engagement.
- Stay informed on industry trends, competitor strategies, and emerging marketing opportunities to refine field marketing efforts.
Preferred Qualifications
- Industry experience in Media / Advertising Technology.
- Experience with Builder IO, Salesforce, and Marketo systems.