Marketing Manager

Marketing Manager

Requirements

• Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
• Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to a stabilized asset.
• Confidence in presenting data-driven marketing recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
• Ability to high-level analyze marketing data through ROI Analysis, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and quarterly initiatives to share with internal and external stakeholders.
• Ability to collect a large volume of information from multiple sources and develop a consolidated, strategic recommendation by means of ROI and marketing analysis.
• Ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.
• Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.

Responsibilities

• Driving maximum lead generation and interest in the property through proactive and data-driven marketing recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility.
• Establishing productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders.
• Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the account.
• Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.
• Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.
• Serve as the lead to execute the plan as defined by the Marketing Director, Account Management.
• Manage and carry out the day-to-day responsibilities of their portfolio of properties.
• Build trust and long-term relationships with internal and external clients and industry partners.
• Collaborate with operations in building viable marketing budgets through recommendations that align with the ownership’s vision but also supports a successful marketing program.
• Provide management of property marketing budget to ensure spend is on target and optimized.
• Provide clear, comprehensive and relevant communications to all stakeholders on a regular basis.
• Pull information as requested to support new business development.
• Support, collaborate and continuously optimize SLAs of our marketing team.
• All other responsibilities as assigned.

Preferred Qualifications

No preferred qualifications provided.