Marketing Lead

5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
2+ years in a product marketing (PMM) specific role
Direct experience with channel sales GTM motions and creating / owning seller enablement assets
Direct experience with life cycle / ABM / partner marketing
Bachelor’s or master’s degree (or relevant work experience)
Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently
Willingness to create and own copywriting
Strong sense of design
Organized and have the ability to manage multiple tasks/projects simultaneously

Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
Develop a comprehensive marketing strategy and plan for the organization with measurable results
Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
Take ownership of Shepherd’s external narrative and product framing as well as direct marketing campaigns
Carefully apply Shepherd’s brand and story to various product surface areas
Manage internal and external resources to develop campaigns or marketing initiatives
Create unique events or customer experiences that drive growth and brand awareness
Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
Be responsible for growth oriented KPIs and other measurable outputs
Take an active role in company leadership
Be adaptable and creative in a fast paced startup environment
Effectively communicate with underwriting, product and engineering teams