Marketing Director – Professional Segment Partner
| Company | Wolters Kluwer |
|---|---|
| Location | Indianapolis, IN, USA, Houston, TX, USA, Wheeling, IL, USA, Coppell, TX, USA, Tampa, FL, USA, Clayton, MO, USA, Philadelphia, PA, USA, Wichita, KS, USA, Waltham, MA, USA, New York, NY, USA, Minneapolis, MN, USA, Kennesaw, GA, USA |
| Salary | $189950 – $268900 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 10+ years of experience in B2B marketing (product marketing and/or lead generation), with 3+ years in a strategic or segment leadership role
- Saas/software industry experience, required
- Demonstrated ability to drive go-to-market success and cross-functional alignment
- Experience developing messaging frameworks and segment-specific marketing strategies
- Analytical and insight-driven with a track record of using data to inform marketing decisions
- Exceptional communication and stakeholder management skills
- Experience working in matrixed and highly collaborative environments
Responsibilities
- Serve as the primary marketing point of contact for the General Manager and leadership team of the Professional segment
- Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
- Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
- Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
- Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives
- Develop and maintain deep knowledge of the Professional customer—firm size, buying behaviors, pain points, personas, and journeys
- Prioritize marketing initiatives based on Professional segment needs, opportunities, and performance data
- Guide message development to ensure consistent and differentiated positioning across channels
- Drive the creation and execution of segment-specific campaigns and content that resonate with Professional audiences
- Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences
- Continuously gather and share customer and market insights with Product and broader Marketing teams
- Monitor performance KPIs and adjust plans to optimize impact and ROI
- Be the voice of the Professional customer unit in cross-company marketing planning and strategy
Preferred Qualifications
- Knowledge of the tax and accounting profession or adjacent industries, a plus
- Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation
- Salesforce experience, preferred