Marketing Director – Cvrm
| Company | AstraZeneca |
|---|---|
| Location | Wilmington, DE, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree; preferably in business, marketing or the sciences
- 8 years of Pharmaceutical or Healthcare experience
- 5 years of Pharmaceutical Marketing and Promotions experience
- Experience leading brand strategy and executing against it
- Ability to assess and drive results with proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
- Demonstrated experience in working within cross-functional business units essential
- Strong communication, presentation skills.
- Demonstrated Learning Agility
- Ability to successfully lead through ambiguity
Responsibilities
- Lead the strategic direction and pre-launch marketing activities for the newest CVRM asset including but not limited to market shaping activities, brand positioning, Key External Expert (KEE) engagement, disease state awareness campaign and activities, launch readiness reviews, forecasting and resourcing assumptions, and more
- Responsible for leading the creation of an integrated channel marketing strategy for the disease state and brand
- Objectively analyze and commercially evaluate the newest brand asset considering the product profile, competitive positioning, unmet need, pricing and market access, etc.
- Lead the cross-functional Brand Working Group to progress key milestones and projects and ensure stakeholder alignment
- Produce detailed strategic and operational commercial plans that address positioning and messaging
- Collaborate and pull through the strategic direction, design, execution and measurement of all marketing strategies, tactics and activities to deliver product objectives.
- Responsible for collaborating and driving the following key work: marketing strategies (BSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.
- Manage marketing relationships with agencies, vendor partners, consultants, and other third-party groups
- Collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends.
- Build and maintain external and internal networks of disease area experts
- Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent.
- Collaborate with other functional areas to ensure future promotional planning is consistent with legal/regulatory compliance.
- Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups.
Preferred Qualifications
- Advanced Degree
- Successful experience leading change transformation
- Experience in cross-channel, cross-customer marketing
- Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension is strongly preferred
- Experience in Market Access/Managed Markets – Strong understanding of local healthcare system pricing and reimbursement
- Experience in Insight/Market Research