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Marketing Director

Marketing Director

CompanyNextdoor
LocationChicago, IL, USA
Salary$240000 – $310000
TypeFull-Time
Degrees
Experience LevelExpert or higher

Requirements

  • 15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
  • Proven B2C and B2B product marketing chops; SMB experience is a plus
  • Experience with growth marketing
  • Deep understanding of the digital product lifecycle
  • Track record of creating campaigns with measurable impact
  • Creative and innovative breakthrough ideas that are uniquely suited to our business
  • Exceptional writing, storytelling, and presentation skills
  • Expertise targeting the right audiences with effective messaging
  • Skill securing stakeholder buy-in for marketing initiatives
  • Hands-on execution amid competing priorities
  • Data-driven decision making and business case development
  • Cross-functional product launch and adoption monitoring experience
  • Demonstrated team-building with high execution standards
  • A sincere interest in the power of local community
  • Adaptability in complex, fast-paced environments
  • Relentless drive to win with a positive attitude
  • Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done

Responsibilities

  • Building effective SMB/Mid-Market GTM and growth strategies
  • Developing strategic marketing with compelling business cases
  • Creating positioning, messaging, and go-to-market plans driving product adoption
  • Championing customer voice to inform product roadmaps and marketing plans
  • Executing creative consumer campaigns with measurable results
  • Collaborating with marketing and community peers on business objectives
  • Fostering a ‘test and learn’ culture for scalable, innovative experiments
  • Thinking globally while enabling integrated marketing campaigns
  • Using emerging AI technologies and tools that can help accelerate marketing efforts
  • Leading and nurturing a best-in-class team

Preferred Qualifications

  • SMB experience is a plus