Marketing Content Strategist

Marketing Content Strategist

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience)
• 4+ years of experience in content strategy, marketing communications, or editorial roles
• Proven track record of developing and executing content strategies that drive engagement and support business goals
• Experience presenting to executive stakeholders and translating complex data into clear insights
• B2B industry experience; Insurance background a plus

Responsibilities

• Lead the development, maintenance, and execution of the full annual marketing content calendar in alignment with goals and key business milestones
• Ensure a unified and recognizable brand voice across all content types and channels by upholding tone and messaging standards in alignment with established brand guidelines
• Define and evolve content strategies that support business goals, audience engagement, and brand positioning
• Prepare and present regular content performance reports and strategic insights to the C-suite, highlighting impact, trends, and opportunities for optimization
• Partner with internal Marketing & Communications [“MarCom”] stakeholders, cross-departmental contacts as appropriate to ensure cohesive messaging and content integration across campaigns
• Use analytics tools to monitor content performance and inform iterative improvements in strategy and execution

Preferred Qualifications

• Experience with HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud is a plus
• Experience with Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics
• Familiarity with project management tools such as Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams
• Experience with Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite is a plus