Marketing Content Manager – Healthcare/Medical Device

Marketing Content Manager – Healthcare/Medical Device

Requirements

• Bachelor’s degree in business, marketing, communications, or related field.
• 3-5 years of proven experience in content creation and management.
• At least 2 years of experience in medical devices or other healthcare field.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Effective organizational skills and ability to exceed tight deadlines.
• Strong understanding of SEO, content marketing principles, and digital marketing trends.
• Excellent MS Office skills.

Responsibilities

• Gain deep understanding of customer needs, clinical workflows, and the competitive landscape in assigned product areas.
• Develop and execute a comprehensive content strategy aligned with the organization’s goals, target audience, and brand identity.
• Create engaging and high-quality content for different channels such as print, websites, blogs, social media, email campaigns, videos, whitepapers, press releases, etc.
• Translate clinical and technical product features into user-focused messaging and value propositions.
• Partner with Product, Clinical, and Research and Development Managers to develop cohesive campaigns and product content.
• Analyze and derive insights from data to optimize content strategy and improve SEO performance.
• Plan and manage publishing calendars to ensure timely delivery of content across multiple channels.
• Manage the content approval process and ensure all content meets legal and regulatory standards, as well as brand guidelines.

Preferred Qualifications

• Product marketing, brand management, or agency experience preferred.
• Experience working with workflow tools such as Wrike preferred.