Marketing Content Consultant

Marketing Content Consultant

Requirements

• Proven track record of exceptional writing, editing, and storytelling skills with the ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences.
• Ability to create content for diverse audiences.
• Ability to govern brand voice and visual identity across all channels to ensure positive and consistent brand experience whether online or offline.
• Ability to successfully lead and operate in a deadline-oriented culture.
• Innovator with ability to learn and embrace emerging technology and automation to drive operational efficiencies.
• Strong organization skills and the ability to manage multiple works streams in parallel.
• Previous experience operating within an integrated content marketing organization.
• Knowledgeable of search engine optimization (SEO) best practices and content distribution channels.
• Strong analytical skills to interpret data and adjust strategies accordingly.
• Strong interpersonal and collaboration skills with the ability to effectively communicate and interact with internal and external business partners.
• Financial acumen and the ability to effectively manage resources against budget.

Responsibilities

• Assist with developing the integrated content strategy: provide strategic insight to help develop and implement a sales-enabling, integrated content strategy in alignment with enterprise and business unit goals.
• Lead contributor to strategy and development of impactful, insightful content that provides value and impact to the sales cycle, leveraging industry-specific and industry-adjacent topics.
• Manage a global content library ensuring resources are organized, accessible, bilingual, and accurate/up to date.
• Manage and distribute content across multiple owned and paid channels (digital/web, social media, email, Intranet, event, print, etc.) using tools including Hootsuite, Marketo, and Unily.
• Strong analytical skills to interpret data and adjust strategies accordingly.
• Effectively manage deadlines: prioritize and reprioritize content development based on business goals.
• Effectively manage and embrace the use of existing or emerging technology-based resources (i.e. Digital Asset Management untapped capabilities, AI, etc.).
• Consistently align and calibrate efforts with enterprise and BU goals in close partnership with the Marketing Director.
• Identify areas of opportunity to help cross-promote BU services and capabilities by leveraging and creatively repurposing content.

Preferred Qualifications

No preferred qualifications provided.