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Marketing Campaign Specialist
| Company | Daniels Health |
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| Location | Chicago, IL, USA |
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| Salary | $50000 – $80000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level |
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Requirements
- 3-4 years of marketing experience with a focus on email and digital marketing and/or sales-conversion focused content creation and editing
- Excellent communicator and creative thinker with an ability to use data to inform strategy
- Experience with marketing automation platforms such as Pardot (Account Engagement), Marketo or Hubspot
- Mastery of UTM Tracking, lead tracking and attribution
- Mastery of messaging strategies across each touchpoint and understanding of how each touchpoint influences and impacts the larger customer journey
- Experience in crafting conversion and lead-generation specific content and messaging
- Experience creating content for full-funnel campaigns and nuances of content strategy at each stage
- Comfortable providing feedback to senior-level expert content contributors, and being able to edit other writers’ content
- Comfortable working with senior-level individuals and graphic design, sales, and other teams within our organization; skilled in working cross-functionally with vendors and third party partners
- Experience working in Salesforce
Responsibilities
- Develop a strong understanding of our industry, and the unique role our company plays in making healthcare safer.
- Craft and execute multi-channel sales-advertising-oriented content strategy that supports marketing campaigns across every point of the customer journey
- Develop engaging content for nurturing and re-engagement email templates that is consistent with Daniels Health brand image and addresses both business goals and consumer needs.
- Create, configure and edit multi-sequence email campaigns curated for specific audiences, working closely with our sales teams for deployment
- Create, configure and edit landing pages that support email-specific user journeys
- Identifying content subject matter based on trends in website traffic and audience data, support the creation of content, and manage the campaign workflow and processes.
- Perform content gap analyses to determine what type of content is missing and what is needed.
- Support with blueprinting and integrating new marketing automation channels for scalability and targeting.
Preferred Qualifications
No preferred qualifications provided.
