Marketing Campaign Lead

Marketing Campaign Lead

Requirements

• Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience
• Understanding of budget management and driving business goals
• Excellent interpersonal, written and verbal communication and presentation skills
• Ability to influence and drive integration of marketing strategy into operational program and planning
• Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
• Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
• Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
• Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
• Ability to demonstrate composure and self-confidence in difficult situations
• Proficient in Google suite of software tools
• Strong writing and proofreading skills

Responsibilities

• Lead day-to-day execution of campaigns, meeting timelines, budget, and brand standards
• Plan, create, and manage email & direct mail campaign strategy, including list segmentation, personalization, content creation, design, and execution.
• Build email journeys and drip campaigns based on user profiles and engagement
• Work with cross-functional teams, including sales, product, and design, to ensure alignment and effective execution of campaigns
• Conduct A/B testing to optimize campaigns, including subject lines, content, design, and calls-to-action
• Analyze campaign performance, identify areas for improvement, and optimize strategies based on data-driven insights
• Ensure all campaigns meet legal and compliance guidelines
• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks
• Collaborate with Category Marketing Teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.
• Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.
• Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.
• Able to influence and drive integration of marketing strategy into operational program and planning.
• Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.
• Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
• Able to demonstrate composure and self-confidence in difficult situations.

Preferred Qualifications

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.
• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
• Strives towards making a positive impact on society and the environment across the, establishing RNA as a leader in this space.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
• Possess critical thinking and problem-solving skills.