Marketing Campaign and Traffic Manager

Marketing Campaign and Traffic Manager

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 7+ years marketing or advertising experience managing integrated marketing and media campaigns, production, or account management in a large organization.
• Ability to prioritize, work quickly, and manage multiple projects, timelines and deadlines as well as be adaptable and agile in a dynamic work environment.
• Experience creating, tracking, and reporting on project status using GANTT charts and project planning tools like MS Planner, Jira, Asana or similar.
• Experience working with various systems and platforms impacting the marketing function, including website content management, email marketing, basic graphic design, marketing analytics and segmentation.
• Excellent attention to detail, communication skills, and ability to lead and influence without direct authority.

Responsibilities

• Leverages data and market intelligence to expertly understand the audience and their buying habits to orchestrate the best times, places, platforms, and media for optimal campaign impact.
• Collaborates with matrixed stakeholders and peers to organize, plan, track, and measure multiple targeted marketing campaigns to achieve business goals.
• Supports Product Marketers and others to organize, schedule, and execute flawless and impactful Go-To-Market plans.
• Analyzes and allocates resources and overlapping timelines to ensure multiple messages and campaigns complement the overarching strategies; prevents market confusion, competing messages, and noise.
• Oversees sourcing, routing, and production of final output campaign materials and collateral – working with a variety of internal and external stakeholders and contractors.
• Analyzes, adapts, and executes decisively and precisely.

Preferred Qualifications

• Project and campaign management in a matrixed environment.