Marketing Automation Manager
| Company | PROS Holdings, Inc. |
|---|---|
| Location | Houston, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience in B2B marketing automation, email marketing, or demand generation
- Proficiency in Marketo or B2B Marketing Automation platforms such as Eloqua, Pardot or HubSpot and Salesforce CRM
- Proven track record of developing and executing high-performing email campaigns across multiple regions and buying stages
- Strong understanding of the lead lifecycle, funnel metrics, email best practices, and data-driven optimization
- Skilled in building dashboards and reporting frameworks to analyze and communicate program impact
- Exceptional organizational and project management skills with attention to detail
- Collaborative mindset and excellent communication skills across technical and non-technical stakeholders
- Ability to partner across technical and strategic marketing functions, including campaign ops, reporting, and martech integration management
Responsibilities
- Serve as the Marketo platform owner—managing system architecture, templates, tokens, smart campaigns, and overall campaign operations
- Oversee and maintain key marketing automation integrations involving Marketo, ensuring reliable data flow and alignment with Salesforce, Outreach, Demandbase, and other connected platforms
- Own data quality, database segmentation, and compliance with global email regulations (GDPR, CAN-SPAM, etc.)
- Build scalable processes, workflows, and documentation to improve campaign speed and consistency across regions and functions
- Support audience segmentation and list management for campaigns, leveraging tools like Salesforce, ZoomInfo, Cognism, and other enrichment platforms to ensure targeting accuracy and data quality
- Lead planning, content alignment, and execution of global outbound and nurture email programs to drive engagement and pipeline progression
- Collaborate with campaign and content teams to create relevant, segmented journeys that align with buyer personas and lifecycle stages
- Build, manage, and optimize email cadences for new leads, active opportunities, and post-sale communications
- Execute testing strategies (e.g., A/B testing of subject lines, CTAs, personalization) to drive continuous improvement in performance
- Partner with Creative, Digital, and Field Marketing to ensure cohesive execution across campaigns and touchpoints
- Work closely with Marketing Operations to ensure alignment on data flow, campaign infrastructure, and shared martech objectives, providing added agility and coverage across systems and stakeholders
- Support timely follow-up, lead scoring, and lifecycle stage management
- Enable marketing stakeholders through training, best practices, and performance insights to increase efficiency and effectiveness
- Monitor and report on email and automation performance—tracking KPIs like open rates, click-through rates, form conversions, and influenced pipeline
- Support the evolution of scalable, well-structured campaign architecture and operational workflows that enhance system resiliency and accommodate business growth
- Develop dashboards and performance reviews to share insights and recommendations with marketing and sales stakeholders
- Regularly test and iterate to improve deliverability, engagement, and campaign ROI
Preferred Qualifications
- SaaS or enterprise tech experience
- Marketo Certified with deep platform knowledge and hands-on experience managing global programs