Marketing Associate

Marketing Associate

Requirements

• A bachelor’s degree and strong marketing background
• 2 to 4 years of total professional experience
• 2+ year of campaign marketing experience
• Experience and interest in marketing to small businesses

Responsibilities

• Execute multi-channel campaigns – Support the planning and execution of marketing initiatives across email, social media, paid ads, and events
• Content creation & messaging – Assist in developing compelling marketing materials, including blogs, emails, landing pages, and social posts
• Campaign performance analysis – Track, measure, and report on campaign success, leveraging data to optimize future efforts
• Event & tradeshow support – Help coordinate logistics, marketing collateral, and pre/post-event engagement strategies
• Partnership marketing – Support marketing efforts for industry partnerships, ensuring alignment and execution of co-branded initiatives
• CRM & marketing automation – Work within HubSpot (or similar tools) to segment audiences, schedule campaigns, and improve lead nurturing
• Competitive & market research – Stay on top of industry trends, competitor activity, and new marketing opportunities

Preferred Qualifications

• Process oriented with a passion for campaign marketing and execution
• Strong project management and organizational skills
• Hands-on collaborator that works well in teams and cross-functionally
• An avid learner who is as excited about tests and experiments as much as wins and results
• A strong interest in understanding the customer and delivering a highly engaging and tailored experience
• Strong attention to detail, time management skills and ability to prioritize effectively
• Interest in start-ups, technology, and / or healthcare