Marketing Analytics Senior Associate
| Company | Faire |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $129000 – $177000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- A Bachelor’s degree
- 3+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
- Highly analytical and data-driven
- Ability to lead through influence and execute well
- Strong communication skills
- Ability to think across multiple dimensions of a business and P&L
- Ability to flex between analytical, strategic and operational aspects of the job
- Knowledge of SQL required
Responsibilities
- Be an expert in marketing analytics, including marketing attribution, CRM, and experimentation
- Collaborate across the org to ensure appropriate tracking of new marketing initiatives and sharing of wins/learnings
- Conduct analysis and provide strategic recommendations on lifecycle segmentation, creative testing, and brand marketing campaigns
- Own various ROI/segmentation analyses for Faire’s growth channels globally (Paid and Owned channels)
- Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
- Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
- Enhance existing models and related automated reporting to measure performance of core & new campaigns
- Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
- Collaborate with strategic finance, performance marketing managers and product to set KPIs
- Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement
- Be comfortable with running and leading experimentation, primarily on external facing CRM
- Experience with distilling complex analyses to both technical and non-technical individuals
- Develop business/technical domain expertise of one’s broader team
- Contribute to strategic planning and direction of immediate team
Preferred Qualifications
- Knowledge of A/B testing best practices and measurement highly preferred