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Marketing Analyst

Marketing Analyst

CompanyDatalab USA
LocationGermantown, MD, USA
Salary$75000 – $90000
TypeFull-Time
DegreesBachelor’s
Experience LevelJunior, Mid Level

Requirements

  • Bachelors degree in Business Analytics, Marketing Analytics, or similar field.
  • 2-4 years prior customer service experience in a technology setting
  • Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
  • Flexibility to adjust priorities and manage time wisely in a fast-paced environment
  • Strong aptitude for technology as well as an understanding/interest in direct marketing practices
  • Outstanding documentation and organization skills.
  • Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
  • Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.
  • Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
  • Knowledge of SQL and prior direct marketing experience a plus
  • Demonstrated ability to work in a team environment

Responsibilities

  • Act as primary point of contact between clients and DataLab’s programming and analytics teams.
  • Responsible for daily client communication via telephone, email, and online presentation tools.
  • Respond in a timely manner to a wide variety of client inquiries.
  • Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
  • Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
  • Manage account resources by setting appropriate expectations and delivery timelines.
  • Identify client priorities and maintain the client’s task list.
  • Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.
  • Be able to QC, understand, and interpret the client’s marketing campaign results.
  • Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery.
  • Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.
  • Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
  • Support client billing and usage reporting.

Preferred Qualifications

  • 2-4 years prior customer service experience in a technology setting