Marketing Analyst
| Company | Formlabs |
|---|---|
| Location | Cambridge, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Strong ability to interpret data and translate insights into actionable marketing strategies.
- 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company.
- 2+ years of experience with social and digital channels.
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
- A creative mindset with a passion for designing innovative customer campaigns.
- A deep understanding of customer needs and a passion for creating exceptional experiences.
- Strong bias for action and ability to execute quickly.
- Proactive, solution-driven, and able to anticipate challenges.
- Strong curiosity about our customer base, product, and technology.
- Goal-oriented rather than task-driven, focusing on achieving impactful results.
Responsibilities
- Develop and execute email marketing campaigns, social media strategies, and content for digital platforms.
- Analyze campaign performance and adjust strategies to optimize results.
- Manage and grow our YouTube channel with compelling video content.
- Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns.
- Collaborate with the direct sales team to provide marketing support that drives lead generation and conversions.
- Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts.
- Support our product marketing team and play a key role in launching new products.
- Work with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe.
Preferred Qualifications
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery).
- Experience working in the dental or medical industry.