Managing Director – Digital Marketing – Personalization and Technology

Managing Director – Digital Marketing – Personalization and Technology

Requirements

• 10+ years of progressive, strategic leadership roles in Marketing Technology (MarTech), Digital Marketing, and Performance Marketing and a track record of delivering exceptional results (preferably in financial services)
• Deep expertise and demonstrated ability in managing Marketing Technology (MarTech) stacks including Content Management System (CMS), marketing automation tools, data analytics platforms, customer data platforms and technical delivery including oversight of web development, API integrations, and cloud-based solutions
• Excellent organization/ project planning skills and ability to operate with pace, in a highly dynamic environment
• Proven track record in achieving or exceeding objectives
• Proven track record of timely, cost-effective and industry-leading delivery
• Proven ability to work within a changing environment and lead the implementation of change

Responsibilities

• Manages a team of marketing, personalization and technology experts to deliver on desired business results
• Provides strategic leadership, guidance and highly specialized knowledge/advice to direct reports, internal customers and senior/executive management in the area of Marketing, Technology and Personalization
• Champions data driven marketing and personalization initiatives across BMO owned channels (BMO.com/mobile) to drive clear and measurable customer and business value leveraging marketing, technology and data tools, and best practices
• Deliver a competitive public website that drives sales, supports customers to self-serve and a platform that represents BMO’s brand, by enabling a scaled personalization that extends to BMO owned channels (BMO.com/mobile)
• Provides technology oversight for marketing platforms (i.e. public site tech stack), including content, and our automation and release tools and practices
• Will need to play a pivotal part in expanding BMO.com by focusing on delivering strong technological marketing tactics, leading a team across an increasingly complex, dynamic and fast paced environment, of which it will need to partner proactively across the organization
• Builds and nurtures strong partnerships across the bank (e.g. design, product, marketing, technology, risk, legal and compliance groups) to enable customer, business and enterprise objectives and impact
• Within the mandate of this role, promotes and supports the Bank’s risk culture including ensuring employees understand their accountabilities for risk-taking activities, promoting an environment of open communication and effective challenge, and establishing the ‘tone from the top’ through leading by example
• Complies with the Bank’s Risk Appetite framework and ensures risk-taking activities remain within agreed limits and comply with all regulatory requirements
• Role models driving simplicity and productivity enhancements for optimization across groups driving continuous improvement on key measures
• Activates our winning culture, aligned with Purpose. Ignites engagement by aligning our culture to our strategy and fueling exceptional execution
• Fosters diversity, equity and inclusion and creates an inclusive environment for all employees by eliminating barriers to inclusion
• Develops leaders, plans for succession, and fosters a high-performance culture
• Drives top talent acquisition and retention, developing organizational capabilities to drive competitive advantage
• Leads and mentors a team with diverse risk and business experience, skills, and orientation
• Leads, promotes, and reinforces the Bank’s Ambition; personally, role models One Bank leadership; drives sustainable improvements in customer loyalty and business growth; adheres and supports enterprise customer experience and brand standards

Preferred Qualifications

No preferred qualifications provided.