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Manager – Trade Marketing

Manager – Trade Marketing

CompanyAnheuser-Busch
LocationBoston, MA, USA
Salary$120000 – $135000
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelSenior

Requirements

  • Live in Market – Greater Boston Area
  • Bachelor’s Degree
  • 5-7 years sales and/or marketing experience
  • In-depth knowledge of regional marketing and sales organization
  • Strong communication skills, both internal and external
  • Proficiency in PowerPoint, Excel and internal system tools
  • Must possess an in-depth knowledge of the Off-Premise Channel

Responsibilities

  • Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events
  • Owns performance of the On Premise channel: identifies execution opportunities & works closely with wholesalers to close gaps
  • Mobilizing brand planning
  • Sampling execution
  • Event and venue activations across territory
  • Ticket management
  • Resort / Destination planning and execution (where applicable)
  • Works with Experiential Team to inform professional or Tier 1 sponsorships
  • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
  • Ensures mobile asset requests are complete and aligned with brands / events
  • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
  • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
  • Supports and Owns the execution and KPIs for On-Premise plans
  • BET Team Captain (where applicable)
  • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
  • Manage the ROI for channel programs
  • Communicate results and priorities weekly/monthly
  • Coach and mentor Trade Activation Managers and wholesaler sales teams
  • Direct channel specific pilots; manage optimization of each channel’s key levers
  • Cascade annual/trimester channel blueprint (Initiatives and Programs)
  • KPI’s – Channel volume, share, program execution, distribution

Preferred Qualifications

  • MBA/Advanced Degree
  • Willingness to relocate for future opportunities
  • Beer/alcohol industry knowledge