Manager – Shopper & Media Planning – Omnichannel
| Company | AIP Connect |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in shopper marketing, channel strategy, or digital media planning—preferably in an agency or vendor setting.
- Expertise in Canadian retail environments, media ecosystems, and consumer trends.
- Comfortable working with U.S. client portfolios and navigating vendor relationships across North America.
- Strong knowledge of CRM, programmatic platforms, paid social, and the eCommerce sales funnel.
- Strategic thinker with solid analytical skills and the ability to back recommendations with data.
- Highly skilled in PowerPoint, Excel, and Keynote with an eye for building compelling presentations.
- Adept at managing multiple priorities across fast-paced, collaborative environments.
- Strong communicator who can confidently present, challenge assumptions, and build trust.
- Ability to travel within Canada and the U.S. as required.
Responsibilities
- Lead shopper-focused planning efforts to support client goals, using research and insights to inform your channel recommendations.
- Build, present, and refine omnichannel media plans that consider the full customer journey—from pre-shop to in-store conversion.
- Manage a wide range of shopper channels (retail media, digital, paid social, eCommerce, and experiential).
- Evaluate partner proposals, ensure strategic alignment, and push for high-performance media outcomes.
- Develop and maintain effective relationships with external media and data partners.
- Work closely with internal departments (creative, digital, sales strategy) and external partners (retailers, agencies, vendors) to execute campaigns with precision.
- Manage timelines, budget tracking, and approvals to ensure smooth execution of deliverables.
- Monitor campaign performance and shopper behaviour, using real-time insights to adjust strategies and recommend optimizations.
- Report outcomes and provide strategic recommendations to clients and internal teams.
- Stay informed on the latest trends in shopper marketing, retail media networks, and digital advertising.
- Test and recommend new tactics to engage target audiences and elevate campaign performance.
Preferred Qualifications
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No preferred qualifications provided.