Manager / Senior Manager – Marketing & Advertising Technology

Manager / Senior Manager – Marketing & Advertising Technology

Requirements

• 4-year college degree in related field (Systems Engineering, Computer Science, IT Systems Management, Data and Analytics)
• 6+ years experience in planning and managing technology analysis and implementation at consultancies, technology providers, and/or client-side industry roles
• Direct experience with the integration of marketing technology (e.g. CDP, CRM, ESP, DAM, DMP, MAP, CMS, DSP, TMS)
• Strong background and relevant experience leading, managing or implementing enterprise marketing technology integrations to deliver business value
• Ability to take initiative and work in collaboration across internal team, with external partners (brands, agencies and platforms) and customer representatives
• Track record of successfully managing people and projects across functional teams for multi-dimensional, enterprise integration projects
• Ability to quickly identify and understand broad business issues as well as the immediate urgencies that help shape the direction of strategic marketing initiatives
• Strong communication skills – must be able to clearly articulate our approach and strategic recommendations in presentations with senior leaders
• Must have demonstrated experience applying a consultative approach to solving complex challenges to deliver on measurable business results
• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others

Responsibilities

• Be a primary subject matter expert on Marketing Organization business needs, marketing technology assessments, solutions design and project execution
• Work alongside other Transparent teams (Data and Analytics and Accounts) to understand client needs to guide Transparent towards our client deliverables
• Support projects that assess the current state of client technology and data ecosystems
• Formulate findings into client deliverables with analysis and meaningful implications
• Evaluate Technology platforms, identify opportunities for additional Technology or the consolidation of Technology to drive client business value
• Proactively lead project teams to assess the current state of client technology and data ecosystem
• Define and communicate future state design concepts that address customer business and functional requirements
• Lead the collection and documentation of customer business and functional requirements to achieve expected deliverables defined in project scope
• Lead other Transparent team members (Data and Analytics and Accounts practice) to understand client needs to guide Transparent towards our client deliverables
• Contributes to deliverable creation and may own portions of content-building
• Play a client-service role by partnering with clients to become a trusted advisor, manage multi-disciplinary team work
• Play a leadership role in establishing and exceeding client expectations
• Work with Accounts management representatives to establish and exceed client expectations
• Support business development efforts in establishing new client partnerships
• Help maintain, inform and improve upon internal process flows and governance
• Develop a deep level of trust across internal disciplines and contributing to the success of the work stream delivery
• Play an active role in supporting advancement of Transparent internal goals to educate and advance our collective expertise
• Contribute to Transparent’s branding and awareness efforts through content creation, social marketing and event participation

Preferred Qualifications

No preferred qualifications provided.