Manager – Rewards Redemption Marketplace
| Company | GAP |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- Experience in loyalty marketing, digital marketing, or rewards program management.
- Experience with content management, campaign execution, and pricing strategies in a digital marketing or loyalty program environment.
- Strong skills in pricing analysis and optimization for point redemption.
- Proficiency in digital marketing tools and channels, including email, social media, and website management.
- Solid data analysis skills to interpret trends, derive actionable insights, and make informed decisions.
- Strong project management skills, with the ability to manage multiple projects simultaneously, on time, and within budget.
- Strong written and verbal communication skills, with the ability to present data and insights to leadership.
- A customer-centric mindset with a focus on delivering engaging, personalized experiences that contribute to the success of the loyalty program.
- Excellent organizational skills to manage complex marketing schedules, coordinate cross-functional teams, and ensure timely execution of promotions and campaigns.
- Experience with digital marketing channels and a solid understanding of campaign data analysis for continuous improvement.
Responsibilities
- Source, curate, and manage high-quality content that aligns with loyalty program objectives and engages members.
- Support Finance and cross-functional teams in executing and analyzing pricing strategies to encourage point burning and reduce costs.
- Plan and manage the rewards redemption marketplace calendar, ensuring timely execution of promotions aligned with business goals.
- Assist in planning, executing, and optimizing digital marketing campaigns to drive engagement and increase marketplace participation.
- Analyze campaign performance, track key metrics, and provide regular reports with insights and recommendations for improvement.
- Ensure a seamless and positive experience across all digital touchpoints, implementing personalization strategies to enhance member engagement.
- Coordinate with marketing, Finance, and other teams to ensure smooth execution of activities and campaigns, addressing any issues related to rewards redemption.
Preferred Qualifications
- Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
- Familiarity with marketing automation platforms, CRM tools, and customer analytics software.