Manager – Product Marketing – Cybersecurity
| Company | Mastercard |
|---|---|
| Location | Boston, MA, USA, Seattle, WA, USA, Arlington, VA, USA, White Plains, NY, USA |
| Salary | $124000 – $199000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- Proven experience in product marketing, in a B2B payments environment and/or 2+ yrs cybersecurity experience
- Experience working with cross-functional teams, including product, sales, and regional marketing teams
- Strong understanding of competitive product positioning and crafting compelling value propositions
- Experience delivering and assessing creative content across channels including presentations, sales materials, digital, videos.
Responsibilities
- Support Director in development of compelling messaging and value propositions that differentiate the portfolio in the market.
- Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Manage and maintain key marketing assets including product portfolio matrix and buying group/ persona information.
Preferred Qualifications
-
No preferred qualifications provided.