Manager Product Marketing – Built-In

Manager Product Marketing – Built-In

Requirements

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 6 or more years of experience in brand and/or product management, with P&L management experience, luxury durables experience a plus
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches
• Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions
• Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives
• Experience managing retail market across multiple channels
• Independent, strong team and cross-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation
• Experience in creating and comfortable with presenting compelling presentations to Samsung and customer executives
• Advanced experience with Microsoft Excel and PowerPoint
• 10% domestic travel required

Responsibilities

• Defines and drives the execution of marketing plans to meet P&L goals and KPIs
• Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising
• Monitors and drive inventory forecast accuracy
• Gathers market performance data, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges
• Collaborates with product supply chain to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers
• Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation group to create of Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features

Preferred Qualifications

• MBA Preferred