Manager – Product Marketing

Manager – Product Marketing

Requirements

• 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods.
• Proven success driving end‑to‑end GTM for new solutions in high‑growth environments.
• Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories.
• Track record of turning customer and market data into strategic recommendations and measurable programs.
• Exceptional written and verbal communication; comfortable presenting to executives and customers alike.
• Analytical mindset: fluent in market sizing, funnel metrics, and financial impact.

Responsibilities

• Act as the company’s expert on your audience segment—needs, language, buying triggers.
• Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment.
• Hire, mentor, and develop 1–3 product marketers; provide ongoing feedback and career guidance.
• Support team meeting agendas that drive accountability and knowledge sharing.
• Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts.
• Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment.
• Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them.
• Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc.
• Convert findings into clear recommendations that shape product roadmaps and campaign themes.
• Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement.
• Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics.
• Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline.
• Develop master message guides, pitch decks, battlecards, and role‑based objection handling.
• Partner with content, demand gen, and digital teams to produce high‑impact assets.
• Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes.
• Identify champions and curate proof points: case studies, testimonials, peer reviews, etc.
• Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy.
• Act as the “chief communicator” for your audience and product scope—driving clarity, urgency, and alignment across the organization.
• Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership.

Preferred Qualifications

• Experience with SMB and professional services audiences highly preferred.