Manager – Product Management – Product Discovery and Strategy
Company | Mastercard |
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Location | Toronto, ON, Canada, Vancouver, BC, Canada |
Salary | $108000 – $173000 |
Type | Full-Time |
Degrees | Bachelor’s, Master’s |
Experience Level | Senior, Expert or higher |
Requirements
- Proven experience in launching and managing products, preferably in the technology or software industry.
- Strong understanding of the payments industry, digital payments, and ecommerce fraud is highly preferred.
- Demonstrated ability to craft and communicate a compelling product narrative.
- Experience with buyer persona development, product discovery, and voice of the customer initiatives.
- Skilled in pricing strategy, competitive analysis, and market research.
- Excellent communication and collaboration skills, with the confidence to represent the product externally.
- Proficiency in marketing tools and data analysis software.
- Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
- Willingness to travel up to 25%.
- Bachelor’s or Master’s degree in Product Management, Product Marketing, Business Administration (MBA), or equivalent experience.
Responsibilities
- Define and articulate a clear product narrative aligned with customer needs and business goals.
- Develop buyer personas and use them to guide product positioning and messaging.
- Collaborate with marketing to ensure a cohesive and compelling product story across all channels.
- Develop and execute go-to-market strategies to drive product adoption and market penetration.
- Create pricing and bundling strategies based on market analysis and customer value.
- Support the creation of product collateral including presentations, blogs, whitepapers, and sales enablement materials.
- Conduct in-depth market research to identify trends, customer needs, and the competitive landscape.
- Perform industry benchmarking and competitive analysis to inform product strategy and differentiation.
- Collaborate with regional teams and market-facing functions to gather customer insights.
- Facilitate customer discovery sessions to understand pain points, goals, and product opportunities.
- Represent the product at conferences and customer events, delivering compelling narratives and gathering feedback.
- Conduct data-driven analysis to support pricing models, revenue forecasting, KPI tracking, and reporting.
- Use insights to refine product strategies and optimize market performance.
- Work closely with product development, customer success, sales, marketing, and regional product teams to ensure alignment and successful product launches.
- Act as a bridge between technical and non-technical stakeholders, translating complex concepts into clear, actionable insights.
Preferred Qualifications
- Strong understanding of the payments industry, digital payments, and ecommerce fraud is highly preferred.