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Manager – Product Management – Product Discovery and Strategy

Manager – Product Management – Product Discovery and Strategy

CompanyMastercard
LocationToronto, ON, Canada, Vancouver, BC, Canada
Salary$108000 – $173000
TypeFull-Time
DegreesBachelor’s, Master’s
Experience LevelSenior, Expert or higher

Requirements

  • Proven experience in launching and managing products, preferably in the technology or software industry.
  • Strong understanding of the payments industry, digital payments, and ecommerce fraud is highly preferred.
  • Demonstrated ability to craft and communicate a compelling product narrative.
  • Experience with buyer persona development, product discovery, and voice of the customer initiatives.
  • Skilled in pricing strategy, competitive analysis, and market research.
  • Excellent communication and collaboration skills, with the confidence to represent the product externally.
  • Proficiency in marketing tools and data analysis software.
  • Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
  • Willingness to travel up to 25%.
  • Bachelor’s or Master’s degree in Product Management, Product Marketing, Business Administration (MBA), or equivalent experience.

Responsibilities

  • Define and articulate a clear product narrative aligned with customer needs and business goals.
  • Develop buyer personas and use them to guide product positioning and messaging.
  • Collaborate with marketing to ensure a cohesive and compelling product story across all channels.
  • Develop and execute go-to-market strategies to drive product adoption and market penetration.
  • Create pricing and bundling strategies based on market analysis and customer value.
  • Support the creation of product collateral including presentations, blogs, whitepapers, and sales enablement materials.
  • Conduct in-depth market research to identify trends, customer needs, and the competitive landscape.
  • Perform industry benchmarking and competitive analysis to inform product strategy and differentiation.
  • Collaborate with regional teams and market-facing functions to gather customer insights.
  • Facilitate customer discovery sessions to understand pain points, goals, and product opportunities.
  • Represent the product at conferences and customer events, delivering compelling narratives and gathering feedback.
  • Conduct data-driven analysis to support pricing models, revenue forecasting, KPI tracking, and reporting.
  • Use insights to refine product strategies and optimize market performance.
  • Work closely with product development, customer success, sales, marketing, and regional product teams to ensure alignment and successful product launches.
  • Act as a bridge between technical and non-technical stakeholders, translating complex concepts into clear, actionable insights.

Preferred Qualifications

  • Strong understanding of the payments industry, digital payments, and ecommerce fraud is highly preferred.