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Manager – Paid Media Analytics
| Company | Manulife |
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| Location | Toronto, ON, Canada |
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| Salary | $86250 – $155250 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-7 years relevant experience in a similar role preferably with a B2B and B2B2C background
- Experience with digital marketing campaign analysis
- Experience with Business Intelligence data visualization tools (Power BI, Tableau, Domo)
- Experience with digital media and web analytics tools such as Adobe Analytics, and Media Platforms (Google Marketing Platform, GA4, Meta, LinkedIn)
- Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.)
- Basic understanding of database management and SQL is preferred
- Strong analytical and problem-solving skills, with a keen attention to detail
- Understand the nuances between the different channels and media platforms to ask the right questions.
Responsibilities
- Conduct in-depth analysis across media platforms and offer strategic recommendations to optimize paid campaigns in collaboration with the media team.
- Lead initiatives to analyze data relevant to business needs, ensuring data accuracy and reliability.
- Create data visualization reports to communicate key trends and insights, supporting decision-making.
- Collaborate with teams to provide data-driven solutions and evaluate the effectiveness of strategies.
- Manage communication between marketing and Martech implementation to ensure all the paid media campaigns are tagged at optimal taxonomy.
Preferred Qualifications
- Experience in financial industry would be highly beneficial.
