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Manager of Digital Marketing Analytics
| Company | Ameriprise Financial |
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| Location | Minneapolis, MN, USA |
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| Salary | $98100 – $132400 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Strong project management skills demonstrated through driving results and managing people at various levels without direct reporting.
- Ability to collaborate and build new business partner relationships.
- Knowledge of measurement methodologies, experimental design, data/sampling problems, cost-benefit, modeling, forecasting, key business metrics.
- Strong analytical problem-solving skills.
- Competence in using analytic and reporting tools (e.g. SAS, R, Python, Enterprise Guide, MS Office, etc.).
- Proven flexibility and adaptability in a fast-paced and rapidly changing environment.
- Bachelor’s degree or equivalent (4 years)
- 5+ years of experience in marketing or digital analytics.
Responsibilities
- Provide end to end analytical support to an enterprise business line(s) utilizing EDAIs Core competencies – analytic capabilities, big data, measurement, and decision analysis.
- Build new or maintain existing business partner engagement: Understand business objectives/priorities and build data solutions and analytics capabilities to drive value/impact.
- Identify opportunities for deep-dive analyses that drive tangible business results independently. Present the data in a clear and compelling way to communicate insights, tell a story, and influence strategy.
- Collaborate with external and/or internal business partners to finalize the business scope, create business requirements, translate business requirements into technical requirements, execute or facilitate execution against those requirements, perform all required quality control processes to ensure highest quality. May directly lead projects.
- Function as a data expert and steward for an assigned enterprise business line(s) to design and construct effective solutions to business problems.
- Function as an expert and steward of one or more analytic tools. Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.
- Identify opportunities for operational excellence with cross-functional teams that are a part of our agile team.
Preferred Qualifications
- Expert in 2 or more analytics and reporting tools (e.g. Adobe Customer Journey Analytics, Alteryx/DataIku, PowerBI/Tableau, etc.).
- Experience with Adobe Analytics, Analysis Workspace, and DTM (Dynamic Tag Management) or similar tool such as Google Analytics and Google Tag Manager, Webtrends, or similar tool.
