Manager of Consumer Insights

5–7 years of experience in consumer insights, market research, or strategic marketing; CPG experience highly preferred
Bachelor’s degree in Marketing, Research, or a related field (MBA preferred)
Proven ability to lead research projects end-to-end and synthesize findings into strategic insights
Deep knowledge of both qualitative and quantitative research methodologies
Skilled in survey design, questionnaire development, data analysis, and storytelling
Experience with syndicated data platforms like Numerator, Nielsen, or Circana
Excellent communication, project management, and presentation skills
Proficiency with dashboard and reporting tools (e.g., infographics, data visualization)

Lead and manage a diverse portfolio of insights initiatives—both qualitative and quantitative—to deliver high-quality research that uncovers actionable insights and fuels strategic decisions across product innovation, brand marketing, and consumer experience
Own the full research process—from designing surveys and discussion guides to managing vendors and delivering compelling, insight-rich reports and presentations
Utilize primary and secondary research, consumer data, and statistical analysis to assess market trends, guide strategic direction, and identify opportunities that align with business objectives
Collaborate closely with cross-functional teams, including Marketing, Analytics, and Product Development, to integrate consumer insights into strategic planning and execution
Deliver trustworthy, data-backed recommendations and foster a culture of curiosity and continuous learning
Stay ahead of evolving consumer behaviors, preferences, and lifestyle trends to keep Cirkul at the forefront of innovation in hydration