Manager of Brand Strategy and Marketing 2
| Company | Northrop Grumman |
|---|---|
| Location | Halethorpe, MD, USA, McLean, VA, USA, Arlington, VA, USA, Dulles, VA, USA, Baltimore, MD, USA |
| Salary | $129300 – $193900 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in a relevant field (e.g., Business, Communications, Marketing) with a minimum of ten (10) years of related experience (e.g., brand strategy, brand management, marketing, brand communications) OR Master’s degree in a relevant field (e.g., Business, Communications, Marketing) with a minimum of eight (8) years of related experience (e.g., brand strategy, brand management, marketing, brand communications)
- Proven experience leading and managing a team
- Demonstrated success developing and executing successful brand and marketing campaigns
- Expertise in brand architecture, creative strategy, messaging, and naming
- Strong judgment and ability to remain agile in a fast-moving environment with rapidly shifting priorities
- Proven experience in building productive working relationships with functional and/or business leaders
- Ability to simplify complex information into clear, actionable strategies
- Analytical mindset with a strong grasp of measurement and marketing performance
- Exceptional written, verbal, and presentation communication skills
Responsibilities
- Lead the development and execution of comprehensive brand strategies that align to business goals
- Shape and refine brand messaging, positioning, architecture, and naming in collaboration with senior leadership
- Partner with creative teams to manage brand expression, ensuring a consistent look and feel across channels and experiences
- Define and drive adoption of brand strategy and story across enterprise offerings
- Develop and execute enterprise brand campaigns and tactical marketing strategies tied to business objectives
- Partner with internal stakeholders to craft cohesive, audience-first marketing experiences
- Develop advertising strategies that support sector and enterprise priorities, ensuring consistent messaging across audiences
- Oversee media strategy and AdTech strategy, ensuring effective utilization of marketing technologies and media channels
- Lead multi-channel marketing campaigns (digital, social, print, OOH, and experiential), optimizing for reach, resonance, and ROI
- Collaborate with internal teams (creative, content, social, PR, internal communications, events, sector program communication teams) and external agencies to produce compelling content and breakthrough campaigns
- Bring creativity and rigor to strategy discussions, helping stakeholders and partners translate business needs into brand-building work
- Partner with external agencies and internal teams to produce compelling creative content that resonates with target audiences
- Lead creative, strategy-driven conversations with internal stakeholders and external agencies
- Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes and maximize impact
- Partner with the Measurement and Insights team on market research and competitive analyses to identify trends, opportunities, and challenges
- Maintain awareness of communications trends inside and outside the aerospace and defense industry to help guide decision-making
- Develop brand marketing plans and forecasts aligned with enterprise business strategies
- Evaluate brand marketing effectiveness and recommend improvements based on insight and analysis
- Lead, inspire, and develop a team of brand and marketing professionals
- Serve as a trusted advisor to senior leadership, providing strategic counsel on brand and marketing initiatives
- Strengthen cross-functional partnerships to ensure unified brand expression across the organization
Preferred Qualifications
- Master’s degree in Marketing, Communications, Business, or a related field
- Strong understanding of media strategy and optimization across all types of media
- Excellent collaboration and presentation skills as well as the ability to effectively interface with and influence all levels of management
- Experience leading and mentoring individuals in their professional development
- Ability to support and enhance strong communications standards, workflows and branding guidelines
- Experience managing creative agency partnerships
- Advertising or branding agency experience
- Budget management experience
- Exhibits a pioneering approach to push boundaries and develop creative solutions and capabilities to drive brand leadership