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Manager – Marketing Planning and Strategy – Social Media Content – Sam’s Club
| Company | Walmart |
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| Location | Bentonville, AR, USA |
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| Salary | $80000 – $155000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field and 1 year’s experience in marketing or related field OR 5 years’ experience in marketing or related field
- 5+ years of experience in social media marketing, content strategy, or digital marketing, preferably in retail or e-commerce
- Exceptional understanding of social media platforms, content strategy, and publishing tools (Sprinklr experience strongly preferred)
- Growing analytical skills with experience in social media metrics, reporting, and translating data into actionable insights
- Excellent project management skills with the ability to manage multiple priorities simultaneously
Responsibilities
- Partnering with the Senior Manager to implement the content strategy, ensuring every detail is managed with precision and purpose
- Overseeing the strategy and creative execution of our most important social media campaigns—working hand in hand with our world-class agencies on both the creative and paid media sides
- Applying deep knowledge of social publishing tools (preferably Sprinklr) with meticulous attention to tagging, metadata, and quality assurance to enable accurate reporting and insights
- Leading the strategy for our innovative ‘My Local Social’ program, including content direction and technology implementation through our custom employee mobile application
- Managing communications with internal stakeholders across email, mobile, direct mail, and social media to ensure a consistent customer experience and brand alignment
- Collaborating with partners and internal associates to ensure all creative output aligns with our overall brand strategy and content territories
- Partnering with the Director on campaign performance data and calculating ROI of programs/initiatives to drive continuous improvement
- Building relationships with cross-functional teams to ensure consistent implementation of briefs across all channels
Preferred Qualifications
- Marketing or related field Masters: Business Administration
