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Manager – Marketing & Client Experience

Manager – Marketing & Client Experience

CompanyRoyal Bank of Canada
LocationToronto, ON, Canada
Salary$Not Provided – $Not Provided
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • Previous marketing experience with an investment dealer
  • A conceptual thinker with an eye for detail, along with excellent written/verbal communication skills
  • Demonstrated project management skills, ideally in the digital marketing area
  • University degree or equivalent
  • Completion of CSC or IFIC
  • Above average ability with Microsoft Office tools.

Responsibilities

  • Manage the ongoing, day-to-day support for website content and triage of ad-hoc issues.
  • Lead sales & marketing initiatives to increase user engagement and business development activities.
  • Manage the creation/update of forms to ensure forms are client-friendly, easy to understand and meet all regulatory/operational requirements.
  • Chair a working group that actively seeks to improve, consolidate or remove duplication of existing forms and reduce client errors in the forms completion.
  • Utilize data and insights from advisors & Client Care team to identify gaps, key issues and opportunities to improve client experience.
  • Provide ad-hoc marketing production support related to the various client communications and sales initiatives.
  • Consistently benchmark relatable competitors and make recommendations on how to enhance/improve the online client experience for investors.
  • Collaborate with key stakeholders for ongoing development of the digital client experience, including review of Business Requirement Documents and QA/UAT.

Preferred Qualifications

  • Previous experience working in a client-facing role in the investment industry
  • Completion of PFP/CFP
  • Basic HTML knowledge