Manager – Marketing & Client Experience
Company | Royal Bank of Canada |
---|---|
Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- Previous marketing experience with an investment dealer
- A conceptual thinker with an eye for detail, along with excellent written/verbal communication skills
- Demonstrated project management skills, ideally in the digital marketing area
- University degree or equivalent
- Completion of CSC or IFIC
- Above average ability with Microsoft Office tools.
Responsibilities
- Manage the ongoing, day-to-day support for website content and triage of ad-hoc issues.
- Lead sales & marketing initiatives to increase user engagement and business development activities.
- Manage the creation/update of forms to ensure forms are client-friendly, easy to understand and meet all regulatory/operational requirements.
- Chair a working group that actively seeks to improve, consolidate or remove duplication of existing forms and reduce client errors in the forms completion.
- Utilize data and insights from advisors & Client Care team to identify gaps, key issues and opportunities to improve client experience.
- Provide ad-hoc marketing production support related to the various client communications and sales initiatives.
- Consistently benchmark relatable competitors and make recommendations on how to enhance/improve the online client experience for investors.
- Collaborate with key stakeholders for ongoing development of the digital client experience, including review of Business Requirement Documents and QA/UAT.
Preferred Qualifications
- Previous experience working in a client-facing role in the investment industry
- Completion of PFP/CFP
- Basic HTML knowledge