Manager – Marketing Analytics – Media Insights
| Company | Tyson Foods |
|---|---|
| Location | Springdale, AR, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in economics, Statistics, Psychology, Marketing Research, or a related field
- 4+ years of experience in Marketing Analytics, Audience Segmentation, and Media Insights, preferably in CPG or a branded consumer-goods company
- Strong knowledge of Adobe CDP, media measurement methodologies, and syndicated retail data
- Proven ability to analyze large data sets, generate insights, and drive strategic decision-making
- Experience with stakeholder management and cross-functional collaboration
- Ability to independently manage complex and ambiguous projects with minimal guidance
Responsibilities
- Leverage Adobe CDP and other data platforms to unify first party and second-party data, build audience segments, and refine targeting strategies
- Utilize real-time analytics and tools like Adobe Analytics to track media performance and audience engagement
- Design and maintain interactive dashboards and reports to provide actionable media and audience insights
- Enhance decision-making through segmentation mapping, micro-targeting, and audience measurement across digital and traditional media
- Oversee connections performance measurement, including Marketing Mix Modeling, Sales-Lift Studies, Multi-Touch Attribution (MTA), and media verification
- Develop and standardize KPI frameworks for measuring the impact of media assets, including Social, TV, OLV, Search, and Sponsorships
- Automate monthly reporting on media ROI, creative performance, social listening, and share of voice (SOV/SOM) analysis
- Implement a structured, scalable digital testing approach for optimizing audience targeting, creative messaging, and media tactics
- Drive continuous improvement through A/B testing, real-time competitor spend intelligence, and emerging media measurement methodologies (e.g., Attention Metrics)
- Work cross-functionally with Marketing, Demand Planning, and Media Agencies to ensure proper measurement frameworks and data-driven planning
- Provide strategic recommendations on media budget allocation, trade ROI, and portfolio advertising spend optimization
- Translate complex data into compelling storytelling, delivering insights and recommendations to stakeholders
Preferred Qualifications
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No preferred qualifications provided.