Manager – Marketing Analytics – AP Global Marketing

Manager – Marketing Analytics – AP Global Marketing

Requirements

• 7+ years of experience in the field of data analytics, data science, or a related domain.
• 2+ years of leadership experience leading a team of Analysts
• Background in Statistics, Mathematics, Finance
• SQL- beginning/intermediate level
• Previous experience with insight development and story-telling
• Dashboard development for Marketing
• Marketing goal setting experience
• Knowledge around quantitative and qualitative creative testing
• Self-starter and proactive
• Experience presenting to varying levels of stakeholders including cross-functional teams and C-Suite
• Can work across multiple projects at once and cross functionally

Responsibilities

• Analyze the effectiveness of marketing campaigns across channels (digital, paid, lifecycle, etc.) to inform future strategies.
• Utilize statistics and modeling to drive higher marketing effectiveness, customer acquisition and retention.
• Proactively bring hypotheses and analyses forward that will help achieve Marketing goals.
• Lead the design and analysis of various forms of testing for creative assets, messaging, and targeting strategies both qualitatively and quantitatively across mobile and console/pc business.
• Use vendor and internal data sources to recommend improvements to campaign and creative design.
• Create insights for various marketing channels
• Develop insights to support go-to-market strategies for new game launches, live-service updates, and seasonal events.
• Drive substantial gains across the marketing funnel metrics – from awareness, engagement, game install, purchase, retention, and cross-sell/upsell.
• Support international marketing teams with localized data insights and strategy recommendations.
• Design innovative reporting and visualizations that make it easy to understand marketing performance at a glance.
• Proactively identify trends, risks, and opportunities to optimize marketing spend and player lifetime value.
• Identify and evaluate potential brand partnership opportunities that align with our brand’s target audience, franchise values, and growth objectives.
• Collaborate with marketing and product teams to develop data-driven proposals for brand partnerships, ensuring measurable impact on player acquisition, engagement, and retention.
• Lead the analytics and performance evaluation of brand partnership campaigns, providing insights on KPIs, audience reach, and brand alignment.
• Research industry trends and competitor partnerships to position our brand as a leader in innovative and impactful brand collaborations.
• Present insights and recommendations to stakeholders across various levels, including senior leadership.
• Act as a liaison between marketing cross functional teams to ensure data-driven decision-making across all marketing channels.
• Drive skill development of analysts on the team in statistics and insights areas.

Preferred Qualifications

No preferred qualifications provided.