Manager – Lifecycle Marketing

Minimum 7 years’ experience in lifecycle marketing, ideally at a DTC brand managing multi-channel marketing programs
Hands on experience building and scaling paid media campaigns; deep understanding of the media landscape and the role various creative and ad solutions/products play in the purchase funnel
High degree of comfort assessing performance across marketing funnel
Expertise in leveraging acquisition, customer, and behavioral data to input/use segmentation models that enhance personalization
Strong analytical skills with experience in A/B testing, customer segmentation, and data-driven marketing
Expert project manager with ability to multi-task and manage various project elements simultaneously
Bachelors degree or higher in a related field

Own end-to-end lifecycle initiatives across strategy development, execution, and reporting
Lead efforts to grow customer acquisition through new paid advertising channels, identifying channels with market potential and building pilot campaigns
Continuously launch experiments and iterate to optimize performance, balancing incremental building and big bets
Ideate and launch new retention programs that optimize specific areas of the customer lifecycle (e.g, onboarding, engaged, at-risk)
Work with creative to develop deep understanding of what resonates with customers and optimize content/messaging accordingly
Assist on market/consumer insights initiatives to uncover insights and inform strategy
Partner with operations team to deliver all necessary campaign details in a timely manner as well as QA campaigns to ensure seamless deployment
Act as a key stakeholder in building stronger creative and user experiences

Experience working in a subscription-based business
A passion for delivering top-notch audio experiences to users and an interest in the audio technology domain.
Ability to take complex information and distill it into simple, memorable terms for customers