Manager – Integrated Marketing Communications

BA / BS degree required; MBA preferred.
Minimum of 3 years’ brand management experience in a regulated industry (preferably in diagnostics, medical devices and/or pharmaceutical).
Minimum of 3-5 years of agency experience.
Proficient in creating media plans and working with external agencies and internal stakeholders to purchase and place media and advertising.
Able to develop strategic, long-term content strategies that align with business goals.
Strong marketing metrics and analytics reporting background a plus.
Understanding of the fundamentals of SEO and ability to use tools to increase visibility on search engines.

Develop and implement innovative ideas and tactics for engaging target audiences with content that aligns with the key brand messages and omnichannel objectives for the point-of-care business.
Lead an annual communications planning process in collaboration with Marketing to determine direction and budgetary spend for brand area.
Take ownership over content development for your business platform (using agencies when needed), and own the process to get content reviewed and approved by internal stakeholders.
In partnership with our agency, take ownership of creative deliverables to execute on-time and within budget against the paid media plan.
Write and update content for multiple channels, such as paid media ads, print deliverables, websites (SEO friendly), emails, and social media channels; ensure content optimization.
Monitor and report on campaign performance, KPIs and analytics across multiple channels, platforms include Advertising Platforms (LinkedIn, Google, etc.), Adobe Analytics, Marketo, Salesforce.
Work with tradeshow manager and marketing to help create impactful presence at industry tradeshows and events.
Own budgeting process and expenses (in partnership with marketing) to execute marketing and communications plans.
Manage external agency partners as needed and partner closely with internal agency.