Manager – Growth Advertising

Manager – Growth Advertising

Requirements

• Thorough knowledge of search ranking and optimization factors and key algorithm updates, including AI
• Proficiency in HubSpot, web analytics, and keyword tools
• Strong understanding of HTML/CSS
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
• Leadership skill – ability to build and influence a high performing team that consistently deliver results while encouraging their development and growth
• Proven ability to measure and analyze data in order to drive marketing decisions
• Knowledge in managing websites, SEO/SEM/PPC, social media marketing, email marketing and lead generation campaigns
• Knowledge with data-driven AI/SEO analysis and optimization
• Knowledge in developing and deploying email via third party service providers
• Self-motivated and passionate about increasing conversion rates
• Understand in detail the digital prospect journey and own continuous improvement of journey to optimize lead quality, segmentation and delivery
• Ability to supply web analytics monitoring and reporting against key metrics
• Good understanding of CAN-SPAM laws
• Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies
• Expertise in digital lead attribution, analytics, and reporting
• Experience with digital prospect journey with a focus on experience and conversion
• Ability to manage multiple projects at the same time in a fast-paced environment
• Technically capable but with excellent communications skills
• Innate desire and drive to improve processes
• Passion for driving a member-first mindset

Responsibilities

• Manage a team, vendors, and processes to deliver effective advertising campaigns
• Ensure final products stay within budget and meet quality expectations
• Plan, direct, and review the work of all direct report staff
• Research and analyze market trends and data, and recommend advertising spend and placement based on that data
• Establish the key performance indicators (KPI) to reach organization and department-level goals
• Develop and execute multi-channel marketing strategies to drive customer acquisition and revenue growth
• Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution
• Providing reporting on key performance metrics, including conversion rates, cost per acquisition, and return on advertising spend to senior leadership with recommendations to improve performance
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Develop and maintain relationships with key partners and vendors to drive campaign effectiveness
• Oversee the performance, staffing, goals, and budget adherence of assigned marketing teams
• Oversight of SEO, GEO, and AI integration and implementations on owned web properties
• Stay up-to-date with the latest trends and best practices in healthcare payer performance marketing and advertising strategies and competitive landscape
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution. This includes understanding the sales process for internal and external distribution and having a committed feedback loop across these parties to improve understanding, delivery and performance
• Contribute to the exercise and expression of Christian Care Ministry’s beliefs
• All other duties as assigned

Preferred Qualifications

• Bachelor’s degree in Marketing/Advertising and 10+ year’s digital marketing experience *required*, progressive professional and leadership experience in a healthcare payer setting *strongly preferred*
• Demonstrated experience leading digital marketing or advertising staff *required*
• Master’s degree *preferred*