Manager – Global Marketing – Seller Enablement

Manager – Global Marketing – Seller Enablement

Requirements

• Bachelors Degree with an MBA or graduate degree preferred
• Minimum of 7-10 years of marketing, sales enablement, sales training, or other relevant experience
• Proven expertise successfully engaging with sales teams and leading cross-functional, cross-regional projects, and delivering customized presentations and content
• Proficiency in project management, CRM and sales enablement platforms
• Strong presentation and communications skills
• Experience in the consumer products, food or ingredients space

Responsibilities

• Implement the updated strategy framework for Global Seller Enablement, including global product launches, external customer presentations and other Go-to-Market initiatives to align with the new strategy and annual Marketing Plan
• Translate Global Marketing Plan and activation to regional G2M execution plan: Clarify the value propositions, the story and messaging of our product/solutions offering; Clarify the value propositions, the story and messaging of key capabilities available to customers; Develop cross-segment/category positioning as well as collateral and tools to help sellers and the G2M team win with customers
• Work closely with commercial teams to understand market demands and customer requirements and align go-to-market strategies with overall business objectives
• Create engaging and tailored customer presentations and content that address specific customer needs and pain points, utilizing industry insights and data to support presentation content. Ensure presentations align with the company’s brand and messaging, and voice of the customer
• Standardize seller enablement content management and delivery practices throughout the sales cycle
• Ensure content is kept up to date, stored in an easy-to-use & accessible repository and the latest version is disseminated to the G2M teams in an efficient way
• Assess company’s sales processes to understand and enhance the skills, knowledge, and tools required for the sales force (and G2M team) to increase velocity and conversion rates at each stage in those processes
• Develop comprehensive training materials and modules – conduct workshops and training sessions to enhance sales skills and product knowledge
• Utilize and leverage digital technology tools for disseminating, reporting and benchmarking

Preferred Qualifications

• Understand the language of sales, the sales process, and how Marketing can add value
• Have the ability to develop sales enablement tools, content and supporting tactics that work in the field
• Possess good storytelling skills, comfortable working with Marketing insights to craft compelling messages and communicate technical information in a simple, yet effective way
• Work well with multiple stakeholders across many marketing / business disciplines within regional teams
• Are able to foster strong relationships across functions and regions to help establish best practices
• Have advanced ability to communicate in English
• Deliver on commitments and meet deadlines on time
• Ability to travel domestically, on an as-needed basis