Manager – Franchise Marketing

Degree educated with 5+ years marketing background
Extensive marketing experience across multiple business models is essential – brand marketing, trade marketing, media, experiential, event marketing, PR, digital, social, CRM and ecommerce – with ability to make strategic investment and planning decisions to drive maximum ROI
Solid Latin America territory knowledge i.e. retail landscape, customer mindset and market sensitivities with proven evidence of tailoring Marketing campaigns to this territory
Experience of working within a franchise / international structure and strong business acumen is essential; the role demands solid understanding of how functional practices and procedures integrate with and impact matrix functions and overall business goals
Ability to effectively influence and motivate at all levels of the organization both internally and externally
Detail oriented with proven accuracy through self-motivation & use of initiative
Fluent in Spanish language is essential

Management of Gap Inc’s largest and fastest-growing, high-profile partners, driving brand power, Marketing ROI and multi-channel business growth in these markets
Define annual and seasonal Marketing and Ecommerce strategy to fuel regional business growth objectives and support cross-functional strategic alignment e.g. AMP, Product, VM
Provide direction to Franchise partners to support market, channel and seasonal launches across the brands in LATAM
Support the Senior Marketing Manager to approve and monitor brand and marketing performance across all brands and channels, ensuring consistent omni-channel customer experiences in line with global direction across the territory
Plan and deliver seasonal marketing strategies and investments in line with the global brand’s, franchise partner’s, regional and business objectives
Partner closely and effectively with key internal stakeholders and Gap Inc cross-functional peers: Marketing, Brand, PR, VM, Digital, Creative, Account Management, L&D, Product, Planning, Logistics and Finance
Build effective partnerships with multiple external Franchise partner teams e.g., Marketing, VM, Product, Sales, influencing strategic decision-making and execution in line with the US brand vision
Adapt communication style to suit varying internal and external interaction levels e.g., GM, Brand Presidents, Vice Presidents, Senior Directors

No preferred qualifications provided.