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Manager – Fan Engagement & Community Management – Epic
| Company | Sony Music Entertainment |
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| Location | Los Angeles, CA, USA |
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| Salary | $65000 – $80000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s degree or equivalent
- Minimum of 2+ years professional experience in digital/social media marketing
- Outstanding organizational and communication skills
- A passion for fan-focused digital strategies
- Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
- Ability to work on tight timeframes and move projects forward with limited assets
- Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
Responsibilities
- Oversee the day-to-day social media, website, and email accounts for a designated roster driving fan acquisition, engagement, and retention
- Acquire and analyze first-party data to expand artists’ fan bases and gain insights into audience behaviors. Leverage these insights to amplify, enhance, and develop plans to strength the relationship with fans
- Track and analyze campaign performance, using insights to optimize future strategies and campaigns
- Manage digital and social platforms including Instagram, X, Tik Tok, Facebook, Snapchat, Discord, websites, etc.
- Create copy and assets native to each platform to help increase engagement via interaction and algorithms
- Build growth strategies for both established and developing artists, leading to a engaged fan
- Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms
Preferred Qualifications
- A deep understanding of interactive technologies and communication tools, including: TikTok, Instagram, Facebook, Meta Business Manager, X, YouTube, Tumblr, Snapchat, Discord, Website Strategy, Email/CRM Strategy, SMS
