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Manager – Earned Media & Digital Connector – Consumer

Manager – Earned Media & Digital Connector – Consumer

CompanyGolin
LocationNew York, NY, USA
Salary$55000 – $95000
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • Bachelor’s degree in marketing, communications or related field
  • 3+ years’ experience at a digital, advertising, media or digital-focused PR agency
  • Deep understanding of social and digital marketing
  • Proven skills to build brand-level earned social media strategies from scratch
  • Experience creating and planning paid social and digital campaigns across social channels such as Instagram, TikTok, Twitter, Facebook and LinkedIn
  • Earned media contacts at national and local outlets
  • Excellent verbal, written, presentation and problem-solving skills

Responsibilities

  • Maintain an intermediate understanding of how our core digital competencies work together to deliver success for our clients
  • Demonstrate a working knowledge of the client’s landscape
  • Aid in executing media and digital campaigns from start to finish
  • Own relationships with national media and new generation of media and influencers
  • Pitch and secure stories with key top-tier media and media influencers
  • Identify and capitalize on real-time cultural moments and trending conversations
  • Develop story pitches and present to teams, clients, prospects
  • Proofread and edit media and social content, as needed
  • Immerse self in clients’ industries, brands and past media coverage
  • Serve as day-to-day digital and earned lead for clients
  • Consume all aspects of media and disseminate news trends to larger team
  • Set digital strategy and drive daily actionable results through social content, influencer and community management
  • Share ongoing status updates on progress against campaign goals and client objectives
  • Manage, mentor and coach junior staff with potential to directly oversee 2-3 individuals
  • Work well under pressure, remaining calm and professional

Preferred Qualifications

  • Preferred experience with tools and software (e.g. MuckRack, Sprinklr, Talkwalker, Tagger)
  • A personal commitment to diverse and inclusive thinking
  • Highly adaptable and ability to shift priorities in real-time to meet client needs