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Manager – Earned Media & Digital Connector – Consumer
Company | Golin |
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Location | New York, NY, USA |
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Salary | $55000 – $95000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree in marketing, communications or related field
- 3+ years’ experience at a digital, advertising, media or digital-focused PR agency
- Deep understanding of social and digital marketing
- Proven skills to build brand-level earned social media strategies from scratch
- Experience creating and planning paid social and digital campaigns across social channels such as Instagram, TikTok, Twitter, Facebook and LinkedIn
- Earned media contacts at national and local outlets
- Excellent verbal, written, presentation and problem-solving skills
Responsibilities
- Maintain an intermediate understanding of how our core digital competencies work together to deliver success for our clients
- Demonstrate a working knowledge of the client’s landscape
- Aid in executing media and digital campaigns from start to finish
- Own relationships with national media and new generation of media and influencers
- Pitch and secure stories with key top-tier media and media influencers
- Identify and capitalize on real-time cultural moments and trending conversations
- Develop story pitches and present to teams, clients, prospects
- Proofread and edit media and social content, as needed
- Immerse self in clients’ industries, brands and past media coverage
- Serve as day-to-day digital and earned lead for clients
- Consume all aspects of media and disseminate news trends to larger team
- Set digital strategy and drive daily actionable results through social content, influencer and community management
- Share ongoing status updates on progress against campaign goals and client objectives
- Manage, mentor and coach junior staff with potential to directly oversee 2-3 individuals
- Work well under pressure, remaining calm and professional
Preferred Qualifications
- Preferred experience with tools and software (e.g. MuckRack, Sprinklr, Talkwalker, Tagger)
- A personal commitment to diverse and inclusive thinking
- Highly adaptable and ability to shift priorities in real-time to meet client needs