Manager – Digital Tagging Solutions – HTML/Javascript/Actionscript/Ensighten/Adobe Target/Adobe Launch/Adobe Analytics
| Company | TD Bank |
|---|---|
| Location | Philadelphia, PA, USA, Mt Laurel Township, NJ, USA, New York, NY, USA |
| Salary | $95264 – $155376 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
- 5+ years of relevant experience; higher degree education and research tenure can be counted
- Technical Skills: HTML, JavaScript, ActionScript, Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten
- Expertise in analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.
Responsibilities
- Manage daily operations, prioritization activities, resourcing and overall analytics delivery of TD’s analytics stack (Adobe Analytics, Google Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.)
- Establish short- and long-term measurement strategies and targeting capability roadmaps driven by partner-funded projects and digital marketing campaigns.
- Represent TD as the business owner for Adobe Analytics and associated products and services, monitoring ongoing project charges, performing internal coaching and training sessions, and ensuring user access and governance is upheld.
- Leads and manages a sizeable team of Data Science professionals and overall operation of a diverse group in an area of moderate risk, complexity or scope.
- Ensures an integrated approach with other business management areas, broader organization, and enterprise as appropriate.
- Provides analytical thought leadership and stays current on developments in data mining and the application of data science.
Preferred Qualifications
- Graduate’s degree preferred with either progressive project work experience.