Manager – Digital Revenue
| Company | Henry Schein |
|---|---|
| Location | Savannah, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Extensive experience in product management, with a distinguished track record of successful product launches and management.
- Expert-level knowledge of digital marketing strategies including SEO, SEM, CRO, email marketing, social media marketing, and content marketing.
- Proficient with web analytics and marketing platforms (Google Analytics, HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Experience Cloud).
- Strong technical skills in HTML, CSS, web content management systems (WordPress, Drupal), and familiarity with web authoring and digital graphic design tools (Adobe Creative Suite).
- Proven ability to create and implement data-driven, revenue-focused digital campaigns.
- Experience working in both PC and Mac environments, with strong proficiency across diverse digital technologies.
Responsibilities
- Develop and execute a comprehensive digital revenue strategy aligning digital marketing initiatives with overarching business and revenue objectives.
- Analyze, interpret, and report on digital campaign performance, providing actionable insights and recommendations to stakeholders and executive leadership.
- Implement sophisticated digital analytics and tracking tools (e.g., Google Analytics, Adobe Analytics) to measure performance, user engagement, conversion metrics, and revenue attribution.
- Foster strong cross-functional collaboration with Sales, Product Management, and Marketing teams to enhance digital content effectiveness and support integrated marketing campaigns.
- Oversee content strategy development and production, ensuring alignment with branding, sales initiatives, and customer lifecycle management across digital platforms.
- Manage and optimize the company’s digital ecosystem, including websites, social media platforms, email campaigns, SEO strategies, and paid digital marketing channels.
- Monitor digital market trends, competitor strategies, and consumer insights to identify revenue growth opportunities and optimize existing digital marketing efforts.
- Lead continuous website improvement projects focusing on user experience (UX), conversion optimization, landing page development, and site architecture enhancements.
- Coordinate paid digital marketing campaigns (PPC, social media advertising, programmatic display) focusing on ROI optimization and revenue growth.
- Act as the digital marketing SME (Subject Matter Expert) within the company, guiding teams on best practices, emerging trends, and innovative revenue-driving strategies.
Preferred Qualifications
- Typically a Bachelor’s Degree or global equivalent Business, Marketing, or in a related discipline. Master’s degree or global equivalent a plus.