Manager – Digital Media – Partner Marketing – Demand Gen

Manager – Digital Media – Partner Marketing – Demand Gen

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field
• 5+ years of relevant channel partner marketing experience
• Experience using Salesforce, HubSpot or other Martech/CRM solutions
• Strong understanding of marketing principles and operations
• Experience with Google analytics, UTM tracking, KPI reporting, tracking and measurement
• Strong project management and organizational skills

Responsibilities

• Building relationships and collaborating with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives
• Enabling our channel partners to attract new sellers and brands to Walmart Marketplace
• Spearheading the execution of strategic partner GTM Playbook, content creation and distribution
• Crafting messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, video testimonials and case studies
• Managing partner marketing budget/ market development funds (MDF) across partners and tactics
• Creating monthly, yearly co-marketing campaign calendars and work-back-schedules
• Creating and implementing on clear GTM strategies, playbooks, SOPs, and checklists
• Collaborate with Comms, legal, branding, creative, product marketing, product, and analytics teams
• Consistently measuring outcomes, KPIs and forecasts
• Effectively communicating to leadership and stakeholders on performance metrics and insights
• Collaborate and work very closely with the Channel Partner team
• Partnering with Events team, Brand marketing and Creative teams on marketing collateral and channel partner activations

Preferred Qualifications

• Experience in digital marketing (for example, affiliate marketing, display advertising)
• Experience working with a cross-functional team