Manager – Digital B2B Marketing – Organic Social

Manager – Digital B2B Marketing – Organic Social

Requirements

• Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• Demonstrable experience with social networking platforms including LinkedIn, Meta (Instagram/Facebook), YouTube, Vimeo, X, BlueSky and social analytics and scheduling tools such as Hootsuite, Sprinklr, Sprout Social, etc.
• Strong communication skills with a strong command and appreciation of tone, mechanics, and grammar.
• Ability to translate technical concepts into compelling narratives that engage and convert.
• A creative eye and a keen eye for visual aesthetics.
• Ability to work independently and as part of a team in fast-paced, multi-product environments.
• Comfortable interpreting metrics, running experiments, and using insights to optimize campaigns.
• Problem-solving skills and the ability to work independently while asking appropriate questions when necessary.
• Awareness of emerging B2B and social marketing trends.

Responsibilities

• Work with the team’s Director and Marketing Leads in planning and executing global social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation, sales).
• Lead the organic social process end-to-end developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting.
• Partner with internal Marketing teams to publish a feed that communicates Mastercard Services’ top messages to followers.
• Maximize the impact of organic social campaigns with the right copy, creative, target audience and relevant social media platforms.
• Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating brand positioning.
• Develop a comprehensive social media editorial calendar and publishing schedule including scheduled posts to manage content workflow.
• Lead the consolidation effort strategy across organic social properties including the development of both internal and external communications.
• Test, learn, and optimize using A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
• Manage Digital Marketing Social Objectives of driving brand awareness and engagement, fostering a strong online community, and improving social media performance and RO through KPIs measured monthly and quarterly.
• Collaborate with agencies, social media vendors and influencer agency partners ensuring leveraging the best resources and technologies to drive success.
• Contribute to the Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
• Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches.

Preferred Qualifications

• Experience in B2B, SaaS, and/or Professional Services industries is preferred.
• Any experience in paid social, paid media, SEO and web page development is a plus.