Manager – Customer Marketing & Advocacy
| Company | BuildOps |
|---|---|
| Location | Toronto, ON, Canada, Los Angeles, CA, USA, Raleigh, NC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-5 years of experience in online reputation management, customer marketing, or a related field
- Experience using review platforms, social listening tools, and sentiment analysis software (e.g., Sprout Social, Brandwatch, Trustpilot, etc.)
- Excellent communicator with strong writing and interpersonal skills
- Data-driven and able to report on trends, customer sentiment, and performance metrics
Responsibilities
- Drive initiatives to collect and publish testimonials across key platforms (e.g., G2, Capterra)
- Create tiered programs (e.g., referral, beta testers, ambassador networks) to mobilize champions
- Work with content team to highlight customer achievements and moments of delight
- Lead case study creation in partnership with Sales and CS (both written and video)
- Develop onboarding comms, checklists, and email journeys to align customer expectations
- Collaborate with CS/Implementation teams to prepare customers for key milestones
- Implement engagement programs using emails, webinars, and in-app messaging to drive usage
- Gather feedback from early lifecycle stages and iterate on process with key stakeholders
- Drive customer participation in BuildOps-hosted events, panels, and webinars
- Coordinate logistics and planning efforts for Forge, BuildOps’ annual customer conference
- Collaborate with cross-functional teams to support customer outreach, invitations, and follow-ups
- Assist in developing conference content featuring customer success stories and product education
- Support on-site logistics, customer experience coordination, and post-event engagement strategies
Preferred Qualifications
- Experience in B2B SaaS or construction tech industries