Manager – Creative Centre of Excellence

Manager – Creative Centre of Excellence

Requirements

• Minimum 7-10 years’ experience in advertising
• Demonstrate marketing and business expertise and judgement
• Agility in a time of change, resilient and versatile with an enterprise mindset
• Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch
• Knowledge and experience with all digital platforms including, mobile, video, social and display
• Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
• Strong analytical skills, able to evaluate research results and leverage facts to support POVs and recommendations
• Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion
• Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed
• Team oriented – with a desire to contribute positively to the TD culture
• Thinks strategically, has a positive attitude, and inspires others to the same
• Proactively resolves problems and manages conflict/negotiates positively
• Superior communication skills with demonstrated ability to influence across multiple stakeholders
• Bilingual in French/English strongly preferred
• University or Post-Secondary education required
• Business or Marketing Communications an asset

Responsibilities

• Consult on integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition
• Support the Senior Manager, Creative COE, on TV shoots and production requirements
• Lead creative brief development for tier 2 and 3 campaign work
• Lead communication strategy across all tier 2 and 3 campaigns
• Knowledgeable on industry/market trends and experts in the craft of creative execution
• Present and influence at executive levels
• Versed in tracking/measurement requirements, followed by input to post implementation reports
• Collaborate with Digital Performance Marketing and Customer Insights teams to ensure key messages are relevant, clear and drive desired results
• Collaborate with Agencies and Customer Insights team on research results, providing recommendations to present
• Lead agency relationships to foster collaboration, inspire great work, drive efficiency, and practice financial discipline
• Build and maintain close working relationships with key partners to understand and influence business strategies
• Manage day to day line of business Scope of Work and retainer utilization
• Apply learnings and insight to campaigns on an ongoing basis to gain efficiencies

Preferred Qualifications

• Bilingual in French/English strongly preferred