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Manager – Brewery Experience
| Company | Brewers Collective |
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| Location | Lynchburg, VA, USA |
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| Salary | $64000 – $72000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Bachelor’s degree in marketing, advertising, hospitality or related field preferred.
- 2+ years of experience in event/hospitality marketing.
- Strategic thinker who can articulate the brand vision through hospitality lens and on-site events, as well as anticipate and identify consumer needs.
- Creative problem solver who can be collaborative with a diverse cross-functional team.
- Strong prioritization and decision-making skills, with the ability to maintain an excellent attention to detail.
- Proficient in Microsoft Office, major social media outlets, reporting tools (Google Analytics), Adobe Office Suite, and SquareSpace website management, and more.
- Proactive self-starter with positive attitude, and willingness to contribute on an innovative team.
- Skilled project manager who can direct projects from start to finish.
- Strong verbal and written communication skills with an ability to present information in group environments.
- Analytical ability to translate data into actionable insights.
Responsibilities
- Ensure that the company consumer experience is delivered flawlessly at consumer touchpoints.
- Drive traffic to the pub through marketing efforts including – social media, marketing campaigns, branded events, consumer engagement initiatives, consumer loyalty programs, paid media, and other marketing levers.
- Represent Devils Backbone when collaborating with local media, community organizations and non-profits to create events, marketing, and programming to drive traffic to pubs.
- Manage pubs online + social media channels. Train pubs managers to support.
- Ensure brand priorities and brand guidelines are executed at a pub level.
- Improve and align consumer experience to be consistent across multi-pub outlets.
- Report regularly on pub marketing efforts to Marketing Director and Senior Leadership, including marketing metrics, ticket/event sales, etc.
- Manage the brewery marketing budget and reduce costs without compromising quality.
- Coordinates consumer, competitor, and market research to identify trends and opportunities.
- Represent the brand at industry events, trade shows, and community engagements.
- Play a crucial role in the collaboration between our hospitality & commercial team.
Preferred Qualifications
No preferred qualifications provided.
