Manager – Brand Strategist
| Company | Salesforce |
|---|---|
| Location | Seattle, WA, USA, Chicago, IL, USA |
| Salary | $127200 – $174900 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience in brand strategy, with at least 3 years in B2B tech
- Strong track record of turning insights into brand strategy (and action plans) that drive results
- Experience aligning brand strategy to shifting business priorities and market dynamics
- Experience guiding change management across multi-brand portfolios
- Proven success in defining and delivering on brand KPIs and translating brand goals into measurable business impact
- Ability to evangelize brand internally and guide others on its strategic impact
- Excellent written, verbal, and presentation skills
- Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments
- Strong creative instincts rooted in audience understanding
- BA/BS required; MBA a plus
Responsibilities
- Inform the evolution of Salesforce’s corporate brand strategy while maintaining its foundation
- Develop and maintain the brand strategy including brand positioning, brand architecture, and M&A brand strategy
- Develop and maintain the brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization
- Balance ambitious vision in the age of agentic AI with downstream implications of change
- Partner with Brand Insights to leverage brand performance and customer insights to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole
- Partner with Creative Strategy to ensure our high-profile campaigns and marketing activities are strategically sound, creatively compelling, and brand-aligned
- Partner with Brand Management to build enablement resources that drive bring the desired brand strategy comes to life across key touchpoints (such as digital and marquee events) and the holistic brand experience
- Partner with Brand Creative to refine and maintain verbal and visual identity systems
- Collaborate with other functions including Campaigns, Product Marketing, Events, and Operating Units
- Be a brand advocate within Marketing and across Salesforce’s global organization
Preferred Qualifications
- You always put the customer first
- You enjoy working on complex, high-profile initiatives
- You thrive in cross-functional collaboration and relationship-building
- You value research and creativity as critical inputs to brand strategy
- You excel at simplifying complexity and providing clear strategic direction